Before BFCM
Strong BFCM results start weeks before the sale. This stage covers the loyalty foundations to settle early. It includes points rules, rewards, VIP tiers, and the checks that keep your program steady when traffic spikes.
The ultimate loyalty setup checklist for BFCM
Prepare your loyalty program for every stage of BFCM with one practical checklist.
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What's inside the checklist
The checklist covers three stages of BFCM. Each stage comes with clear checkpoints, so you always know your loyalty program is ready.
During BFCM
BFCM days move fast and every hour counts. This stage keeps your loyalty program front and center during the rush. It covers the promotions to run, the messages to send, and the details to watch while orders pour in.
After BFCM
The sale ends and the relationship continues. This stage turns seasonal shoppers into repeat customers. It covers the follow-up emails, the reward insights to review, and the next campaign to plan while momentum is high.
The complete BFCM loyalty toolkit for stronger customer retention
Explore guides, checklists, benchmarks, and planning tools in the BON Loyalty BFCM Hub.
BFCM Loyalty Setup Checklist FAQs
It is a free planning checklist from BON Loyalty for Shopify brands. It covers the key loyalty tasks to complete before, during, and after BFCM.